Webinar: An Introduction to the Marketing Mix

Hosted by lead Consultant at Haslers Marketing, Charlotte Fuller; this informative and engaging webinar will talk you though an introduction to the marketing mix using the 4 Ps.

The term “marketing mix” is a foundation model for businesses, historically centered around product, price, place, and promotion. The marketing mix has been defined as a set of marketing tools that a firm uses to pursue its marketing objectives in the target market.

The four Ps of marketing are the key elements involved in marketing goods or a service, and they interact significantly with each other. Considering all of these elements is one way to approach a holistic marketing strategy. During the webinar you will also be working through your own 4 Ps marketing model and applying them to your own business model.

Agenda

• The importance of marketing

• The Marketing Mix

• The 4 Ps of marketing

• Worksheet – Applying to your own business model

• The 7 Ps

Click to book your free ticket today.

If you have any questions about this event please do not hesitate to contact a member of our events team.

We look forward to seeing you there.