Corporate Finance Team Facilitate Acquisition of Iceking by Cookology

Haslers Corporate Finance LLP has successfully brokered the acquisition of Iceking by Cookology, marking a significant milestone in the growth strategy of the appliance brand. The acquisition which involved the purchase of assets from the liquidators of an insolvent company, showcases Haslers’ expertise in navigating complex transactions and supporting entrepreneurial ambition.

The process was highly competitive, with Cookology and Haslers initially facing a rival bidder. However, by maintaining open and strategic communication with the liquidators throughout the process the team enabled its client to proceed with the original offer and ultimately secure the acquisition.

This outcome underscores Haslers Corporate Finance’s commitment to delivering results for its clients, even in challenging and fast-moving circumstances. The firm’s proactive approach and deep understanding of the SME sector were instrumental in ensuring the transaction’s success.

Michael Watts commented:
Having worked with Cookology for several years we were only too pleased to support their latest acquisition of Iceking. As a long term partner, our in-depth understanding of the business and their strategic vision helped to secure the deal and keep all parties aligned and working towards this successful outcome.

Andrew Wright, Managing Director at Cookology, said:
Haslers were on hand throughout the negotiations to advise on the different options available, liaising with our legal team when required to ensure that our offer was robust and would work for all stakeholders involved in the transaction. We have worked with Haslers for a number of years and their pragmatic involvement was invaluable in reaching a successful conclusion.

Our Role
Michael Watts and Paul O’Gara both of Haslers Corporate Finance LLP (part of the Haslers Group) acted as lead advisors to the buyers, throughout the transaction.

About Haslers Corporate Finance LLP
Haslers Corporate Finance LLP is the specialist corporate finance arm of the Haslers Group, based in Loughton, Essex. The firm provides tailored advisory services to small and medium-sized enterprises across the UK, with a particular focus on owner-managed businesses. Known for its hands-on approach and strategic insight, Haslers continues to be a trusted partner for businesses seeking growth through acquisition, investment, and restructuring.

www.cookology.com